This story is from July 24, 2008

Cult of the Clutch!

Clutch the moment! Chic clutches are the ultimate accessory this season. TOI goes on a flaunting spree!
Cult of the Clutch!
The clutch bag is a shopper���s dream. What else can you buy that is innately glamourous, sufficiently practical and suits everyone?
A timeless investment piece, the clutch has come of age in the world of fashion! Says VJ Sophie Chaudhary, ���I love clutch bags! They���re so feminine. My favourite clutch bag is my mom���s 30-year-old black Gucci clutch which still looks fabulous.
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It is as good as new and adds a vintage touch to my outfit.��� The clutch is a key look this season. This chic and elegant style will hold your essentials for a night out.
Clutch that Clutch: The best clutches make an outfit look hip in the same way as an exquisite piece of jewellery. A sleek and simple design is what makes a clutch, an investment. Says designer Kavita Bhartiya, ���The clutch bag is making a style statement all over the world. It is elegant and classy. I have used swarovski crystals and different kinds of stones over neutral colours for the clutch bags that I have designed.���
Celebrities world-over have been seen spotted carrying sexy, stylish clutch bags. Hence, they���re becoming a fashion accessory for both evening and daywear. Don���t limit your clutch to evening wear only ��� use it during the day for a cute minimal look. A simple style that will hold all your essentials during the day and evening would be appropriate. According to accessory designer Shaan Khanna, the clutch looks ���very sensual��� and is ���something every woman should have in her wardrobe.��� She says, ���Oversized clutches in patent leather and funky designs are very in this season and can be carried anytime of the day.���
Bow-shaped Bling: The best thing about clutch bags is that you don���t need to spend a fortune to get a good one, pick well and even the cheapest would look classy. ���Only a fashion genius could have invented the clutch,��� says model Amanpreet Wahi. ���It is an uber-chic accessory that can take you through the night while simultaneously enhancing your personality,��� adds Wahi. According to accessory designer Rina Shah, ���Clutches with a lot of bling, embellishments and clutches in bold colours are doing extremely well in the market.��� She has also designed bow-shaped clutches!
An exquisite bag, the clutch is a divine creation that adds instant style to your look. So never let your clutch bulge. Limit your evening clutter because envelope styles rapidly lose their glamour when they start to bulge. A tiny clutch should be held high and close to the body. While longer styles should be held at one end with a dangling arm and a degree of insouciance. Remember, clutching isn���t really the correct way to hold a clutch. So ladies, just follow the trendsetters this season, on how to carry the chic and glamorous clutch!
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